"SCALING FRAMEWORK EXCELLENT COMPARISON OF PAST "framework Excellent comparison Thoroughly Disarmed of past and futuren Company DesignHolistic approach decoded n Scale and Agility This book is big n sweeping generalities and light After the Ashes on substance Many issuesr are alluded to but very little how to is actually given The best #part The Angry Planet of this book startsn page 201 #of this book starts Melody's Key on page 201 those are the recommended readings fromther authors Not really much new here Large corporations have to be agile and scale to compete against small nes Some small tidbits n the history A Chance Acquaintance of Coke and its business marketing strategy too littlef that Significant portions f the author s commentary n the nature f startups is redundant with any number f dedicated books that have been released The Wallflower's Revenge on the subject previously Somef the design insights were interesting especially n the brand design f juices across geographies but "NOT ENOUGH OF THAT SORT OF COMMENTARY JUST MEH " enough War to the Knife: Bleeding Kansas, 1854-1861 of that sortf commentary Just meh is a very subjective topic but this book does a brilliant job in simplifying the understanding Leaving Mother Lake: A Girlhood at the Edge of the World of design I clearly understand people who are looking to dive deep into the processf Coca Cola Company with its intricacies to scale into Ability to adapt uickly to new business realities Established companies are at risk but it’s no easier being an agile startup because most f those fail due to their inability to scale Tomorrow’s business winners regardless f size r industry will be the nes that know how to combine scale with agility In Design to Grow a Coca Cola senior executive shares both the successes and failures Introductory Algebra: Models Concepts Skills ofne f the world’s largest companies. ,
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Billion dollar company may not uite find *Dope On Those Lines But That Is *on those lines But that is point coca cola is merely the premise the author has focused n his ability to present a story where he provides a structure a journey map to arrive at a place where brands can sustain A good book to making your foundation design stronger and ready to apply Although the claims to be for everyone I strongly felt it was targeted towards senior executives If you re already familiar with innovation strategy r the startup environment this book adds little knowledge to your repertoire To me the case studies from Coca Cola weren t inspiring enough to really find it worth the read If you re a fan f coca cola and fairly new to the startup world f lean agile and design for scale I can imagine this can be a great
"BOOK FOR YOU IF YOU ALREADY "for you If you already some decent experience in this field this book has little to ffer but coca cola case studies Not a very well designed book Ramblings running all The Gollywhopper Games: Friend or Foe over the place lost and forgotten threads There is so much that I want to learn from Coca Cola Nonef that was in this book No new concepts here if you ve read a handful Parafilias (Spanish Edition) of booksn start ups. As it learns to use design to be both agile and big In this rare and unprecedented behind the scenes look David Butler and senior Fast Company editor Linda Tischler use plain language and easy to understand case studies to show how this works at Coca Cola and how ther companies can use the same approach to grow their business This book is a must read for managers inside large corporations as well as entrepreneurs just getting starte. ,
Good book to understand the locus f designExcellent The Mirage opinion that design is notnly for branding products but the entire systems f the companyActual cases f application to #THE COCACOLA SYSTEM ARE NOT WRITTEN #CocaCola system are not written sum it up this book shows a round up exemplary Rituels secrets des Templiers of how Coca Cola could make the mostf its portfolio
and assets while in the same time pursue agility through relentless efforts in learning and develop their both tangibleassets while in the same time pursue agility through relentless efforts in learning and develop their both tangible intangible assetsI believe it is a good read for any start ups and corporate facing their maturing phase Most literature n agility and scaling tends to be either terribly lopsided r hopelessly commercial as in selling the scaling agility models without even understanding what is scaling all about This is a great book that sorts A Mild Suicide out these two issues pretty well and helps readers understand what scaling is all about and how does anrganization go about scaling up It adds credibility to know that examples are from real world atomic products such as a bottle f CokeI would strongly recommend it to all business leaders and process thinkers Especially all the so called agile coaches who think "scaling up is nly a matter f appl. Expert advice from Coca Cola’s vice " up is nly a matter Origen: Scholarship in the Service of the Church of appl. Expert advice from Coca Cola’s vicef Innovation and Entrepreneurship Learn how Coca Cola uses design to grow its business by combining the advantages f scale with the agility to respond to fast changing market conditionsIn today’s world every company is at risk f having a “Kodak Moment” watching its industry and the competitive advantages it has developed ver years even decades vanish vernight The reason An in.